Technology Empowers Happy Feasts, Nanjing Bo Hang Provides Hardcore Support for Huang Zihong’s “OPEN WORLD” Concert

From March 14th to 15th, 2026, the Beijing National Stadium (Bird’s Nest) was illuminated with dazzling starlight. The new generation singer Huang Zihongfan concluded his concert in its final chapter of “Open World” with a grand performance. Two shows attracted nearly 160,000 spectators, creating an immersive musical carnival with vibrant yellow fluorescent lights. This event set a new record for the popularity of new-generation singers performing at national stadiums and became a benchmark performance of the year in the music industry.

Behind this highly anticipated musical event, there is no one without the full support of advanced technology. Nanjing BoHang Electronics Co., Ltd. is responsible for this concert.Official Designated RFID Technology Support PartnerWith a mature and comprehensive smart retail solution, it provides full support for the sales and audience service processes at the venue. Using technology to bridge the last mile of enjoyable experiences, every audience can enjoy pure music time.

Smart Cash Register with Dual Systems: Say goodbye to congestion, and get a head start in happiness.
Under the condition of a huge number of passengers, the efficiency of selling surrounding goods directly affects the audience’s experience. In response to the massive passenger demand for this concert, Nanjing Bo Hang team has customized solutions.Self-service + Manual Dual-track Cashiering ModelCompletely solve the queueing problem and achieve a comprehensive upgrade of the shopping experience.

on-site deploymentRFID Intelligent Self-service Cash Management SystemIt can be regarded as a tool for efficiency. Relying on advanced radio frequency identification technology, viewers only need to place surrounding goods in the sensing area. The system can read the information of the goods in milliseconds, automatically calculate the amount and complete the payment settlement. There is no need for manual scanning of each item throughout the process. The time taken for a single transaction is reduced to a few seconds, greatly improving the cashier’s efficiency. For viewers who prefer traditional payment methods, the team has also addedArtificially Fast Cashier Exclusive LaneDual-mode efficiency and quick diversion, ensuring zero congestion even during peak hours. Fast settlement allows audiences to easily purchase souvenirs and arrive at the music venue on time.

Intelligent Security: Providing Comprehensive Protection, Ensuring Happiness and Peace of Mind
In scenarios where tens of thousands of people gather for shopping, product safety management is a core aspect of operations. The BoHang team has developed solutions specifically tailored to the concert scenario.RFID Intelligent Product Anti-theft System, creating an invisible yet robust security network. Each official product is equipped with a unique RFID electronic tag, possessing a unique “digital ID card”. When the product leaves the store without going through the standard checkout process and being demagnetized, the system immediately triggers an audible and visual alarm, ensuring comprehensive surveillance throughout the sales area.

This anti-theft system balances safety and a pleasant experience. It does not interfere with the normal shopping process, ensuring the orderly sale of official products and eliminating the risk of product loss. It also creates a reassuring and comfortable shopping environment for viewers, allowing them to enjoy their purchases without any worries.

Professional team on-site throughout: Solid support ensures that happiness is achieved smoothly.
The smooth operation of the top-tier events is inseparable from the dedication of the teams behind the scenes. To ensure that the entire intelligent system is flawless, BoHang’s technical team arrived at the Bird’s Nest several days in advance to complete all preparatory work, including equipment installation, system debugging, and stress testing. They conducted repeated simulations for extreme passenger flow scenarios to identify and address any potential hazards.

These behind-the-scenes heroes, with their professional skills and dedicated attitude, provide a solid guarantee for the intelligent services of the concert, silently contributing to maintaining the happiness of everyone present.

Huang Zihongfan conveys the pure concept of “No one except joy is allowed in” through his singing. Nanjing Bo Hang uses…Intelligent, efficient, zero errorsTechnical services extend this joy throughout the entire process of watching the performance. From the quick settlement with a touch on the fingertips to the reassuring shopping guarantees, BoHang is not only a provider of technical solutions, but also a guardian of the joy of this youthful music event.

In the future, Nanjing BoHang will continue to focus on the innovation of smart retail technologies, developing more tailored solutions for large-scale cultural and sports events. This will help ensure the successful holding of more top-tier concerts, sports events, and cultural tourism celebrations. Technology will be used to inspire passion, while wisdom will convey warmth, accompanying every wonderful journey towards dreams.

About Nanjing Bohang Electronics Co., Ltd.

Nanjing BoHang Electronic Co., Ltd. was established in 2001. It is a high-tech enterprise that integrates research and development, manufacturing, sales, and service. The company focuses on providing integrated intelligent solutions based on AIoT for the global retail, public safety, and asset management sectors. Its core services include EAS electronic product anti-theft, RFID applications, ESL electronic price tags, self-service cashiers, and commercial unmanned systems. The company is committed to helping customers achieve digital upgrades and intelligent operations.