Technology powers the joyful feast, with Nanjing BoHang providing hardcore support for Huang Zihong’s “Birds Nest” OPEN WORLD concert.

March 14-15, 2026, the National Stadium (Bird’s Nest) in Beijing lit up with a dazzling array of stars. The final concert for the album “OPEN WORLD: Except for Joy, No Entry” by rising star Huang Zihongfan concluded successfully. Two performances gathered nearly 160,000 audience members and created an immersive music carnival with a sea of bright yellow lights. This event not only broke the record for attendance at a national stadium by a rising generation singer but also became a landmark performance in the music industry that year.

Behind this much-anticipated music spectacle lies the unwavering support of cutting-edge technology. Nanjing BoHang Electronics, a company that provided technical backing for the concert,Officially designated RFID technology support partnerWith a mature and comprehensive smart retail solution across all scenarios, we fully support the on-site selling and audience service processes. Leveraging technological power, we bridge the final mile of joyful experiences, ensuring that every audience member can fully enjoy pure music moments.

Smart POS Running in Parallel: Say Goodbye to Congestion and Let Joy Leap Ahead
Under the condition of large-scale crowds, the efficiency with which surrounding goods are sold directly impacts the audience’s experience during a performance. In response to the massive demand for this concert, the Nanjing BoHang team tailored a solution specifically for it.“Self-service + Human-assisted” dual-track checkout modelAchieving a seamless shopping experience through the complete resolution of queuing issues.

On-site deploymentRadio Frequency Identification smart self-service cash register systemA cutting-edge tool for efficiency, the system leverages advanced RFID technology. Audience members simply place items from their surroundings in a sensing area, and the system can read product information in milliseconds, automatically calculate amounts, and complete payment settlements. The entire process eliminates the need for manual scanning of each item, compressing transaction times to just seconds per transaction, significantly boosting checkout efficiency. For those who prefer traditional payment methods, the team has also added同步增设.Channel for Quick Payment with Staff AssistanceDual-mode synergy complements and accelerates traffic flow, ensuring zero congestion even during peak hours. This allows viewers to easily browse the merchandise in the surrounding area and arrive promptly at the music venue.

Smart Security for All Domains: Strengthening the防线 and Ensuring Happiness Without Worry
Crowds of thousands converge for shopping scenarios, where ensuring the safety and security of goods is a core operational component. The BoHang team has deeply adapted to the concert scenario to createRadio Frequency Identification (RFID) intelligent product theft prevention systemBuilding an invisible yet tightly woven safety net. Each official merchandise is embedded with a proprietary RFID electronic tag, possessing its own “digital ID.” When the system detects that a product has been removed from the premises without going through the legitimate checkout process, it immediately triggers an audio and visual alarm, achieving all-encompassing surveillance in the sales area.

This security system balances safety and user experience, ensuring that it does not disrupt the normal purchasing process. It guarantees orderly sales of official merchandise and eliminates risks of inventory loss, thereby creating a reassuring and comfortable shopping environment for viewers, allowing them to enjoy their purchases without any worries.

Professional team on-site throughout: Hard-core guarantees ensure steady happiness落地。
The smooth operation of top performances cannot be achieved without the dedication of the behind-the-scenes team. To ensure that the entire intelligent system runs flawlessly, the BoHang technology team had already been stationed at the National Stadium for several days prior to the event, completing all preparatory work including equipment installation, system debugging, and stress testing. They also conducted repeated simulations and drills under extreme crowd scenarios to identify and address any potential risks or hazards.

These behind-the-scenes heroes have fortified the bottom-line support for concert smart services with professional competence and a spirit of dedication, while quietly giving their best to ensure joy for all in the venue.

Huang Zihong Fan conveys the pure concept of “No Entry Without Joy” through his singing, while Nanjing BoHang usesSmart, efficient, zero errorsThe technical services extend this joy throughout the entire experience of viewing and attending performances. From swift settlements with a mere touch, to shopping assurances that ensure peace of mind, BoHang is not only a provider of technical solutions but also the guardian of happiness for this youth music festival.

In the future, BoHang in Nanjing will continue to deepen its innovation in smart retail technology. It will refine exclusive solutions tailored for large cultural and sports events, helping more top concerts, sporting events, and cultural and tourism celebrations proceed smoothly. By leveraging technology to empower those who love it and sharing wisdom to bring warmth, BoHang will accompany every spectacular journey towards dreams.

About Nanjing BoHang Electronics Co., Ltd.

Nanjing BoHang Electronics Co., Ltd. was established in 2001 and is a high-tech enterprise that integrates research and development, manufacturing, sales, and services. The company focuses on providing integrated smart solutions for the global retail, public safety, and asset management sectors based on AIoT technology. Its core business includes EAS electronic item anti-theft systems, RFID applications, ESL electronic price tags, self-checkout machines, and commercial unmanned systems, with a commitment to helping customers achieve digital transformation and intelligent operations.